170404 – April’s Wish

Happy April! I haven’t made one of these in ages. I love making wishlists, not because I’m expecting anyone to get these for me, but they’re a good reminder of things that I want to treat myself to eventually. Also, it’s great when your birthday comes around and people are like ‘what would you like’ and you don’t have to be there like uh…ummm. But to be honest that question comes by sporadically now that the good old twenties have rolled in.

I hope you understand that this post is coming in at a moment where really I should be working on a marketing report. They do say you can’t teach an old dog new tricks 💁🏾

Ruth

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151020 – Gen Z

I recently read a report on Generation Z, my 1995 born self desperately wants to be considered a Millenial/GenY, because to me they’re the cool kids, but to be honest a large part of myself rests on Genz. The report pointed out some amazing facts about us that got me evaluating myself and the accuracy of this.

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When I read that quote I felt like it hit it right on. We have become a generation where finding stability has become the number 1 factor, we are more open and accepting compared to past generations (although there is still a long way to go). This generation has found means to communicate and voice out their opinions and reach masses of likeminded people through social media and the internet in general. Technology is a great part of our lives, and even though I don’t always think it’s a good thing, it is an incredible medium that I should admit is super hard to stay away from.

I am constantly stressing about the future. Heck I’m still living at home with parents, and I’m thinking on how am I supposed to get a mortgage on a house when I don’t even have a credit history. This stress is not because I don’t know what I want to do, I know exactly what I want to do, I just don’t know if i’ll be stable enough. Will it get the bills payed? Will it put food on the table and most importantly will it pay for my extensive designer handbag collection! Yes I plan on having an extensive designer handbag collection. It’s in my bucket list. But even so, I never find myself interested on how much a job is willing to pay, as long as I can grow and develop with the company. I don’t even think I’ve ever asked a company about the salary during a job interview. As the report points out that it is a common aspect in GenZ.

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Of course being at a high position sounds appealing, but what’s the fun in being stuck with a job that you’re slaving away hating life, when you can be doing something you enjoy and know that you’ll eventually grow into the position you’ve always wanted to be in doing what you like. I notice that when I am working on something that I genuinely enjoy it doesn’t feel like work, and that my friends is true happiness.

The report showed that our brains have evolved to absorb more information in less time, because we’re constantly occupying ourselves with various tasks, handling various tasks at once (eg. phone, TV, laptop, desktop, tablet and in my case eating. Because I’m constantly eating). Which is why most people think we have the attention span of a goldfish. It drives me insane if the page doesn’t load in less then 2 seconds. I hate waiting for anything, because we’re so spoiled and lucky to have information at our fingertips in seconds. This is the reason as to why we feel like kids are growing up and maturing at a faster pace, but it also means that we get people at such a young age obsessing with outer appearance. Social media influencers also play a big part in this, and it’s a bit sad to be honest. It’s good to appreciate other people as humans, but it’s good to accept yourself and your flaws. On a brighter note, it’s good to see my generation show more appreciation for homemade or healthier food alternatives instead of fast foods. I admit to being a carb-a-holic but that is my only weakness, bread, rice and pasta are godsend, oh bless you wheat! I transcend. But I do proud myself in not having a weakness for chocolate and snacks in general. Now I just need to take up a sport, or join a gym to finally be at pace with my generation. I also like to acknowledge that we have become far more vocal about our views on our surroundings wether its politically, culturally or environmentally. Self awareness is good, but it’s not effective if your surroundings are falling apart.

Anyway, reading the report was very eye-opening and interesting to see the consumer behaviour of my peers, and as always WGSN is always spot on. I’ll link the report hope it’s not tricky to accessing wgsn (thank goodness my student perks).

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Ruth