170404 – April’s Wish

Happy April! I haven’t made one of these in ages. I love making wishlists, not because I’m expecting anyone to get these for me, but they’re a good reminder of things that I want to treat myself to eventually. Also, it’s great when your birthday comes around and people are like ‘what would you like’ and you don’t have to be there like uh…ummm. But to be honest that question comes by sporadically now that the good old twenties have rolled in.

I hope you understand that this post is coming in at a moment where really I should be working on a marketing report. They do say you can’t teach an old dog new tricks 💁🏾

Ruth

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170201 – Rags No Bones

In my second year I was tasked with creating a trend forecasting pack for any brand. At the time I was really interested in looking at menswear so I really just started playing around and doing some research on what I thought would be relevant in menswear A/W 16-17. That means that the trend the I created would’ve been in stores and streets now. I decided to look at Billy Reid, an american brand who’s aesthetics reflect a lot the Southern folk, but with a luxury twist, they usually show in New York mens fashion week. Their designs often show loose or unstructured silhouettes, materials are tactile and usually have this easy rugged country look.

Finding your target consumer and speaking to them to see what they like, what they would and wouldn’t buy is super important. Some aspects of my research didn’t make it to the final pack, but I still really want to share them here. I’ve recently made an issu account, where I’m going to be sharing some of the work I’ve done the past couple of years or so. You can check out the final pack for this particular work here. I’ll also be sharing it on my Behance as soon as I get to photograph all of the books I have.

Ruth

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Street-style Inspirations

Accessories Study

Colour forecast

160424 – Weekend Wishlist

Hi guys! It’s been a while. I do apologise for the lack of content. There’s so much going on, like I’m almost done with the second year! Time goes by so fast it’s absolutely insane. I still remember writing about how first year was almost done, and now here I am again. Although it’s been a year it feels like days. It’s all still a big blur concidering how stressful and chaotic this academic year was. I’ve been interning for a PR agency as part of my coricullum and I’ve learnt so much. Since I was 16 that I made up my mind that I wanted to go into PR and this was an amazing opportunity to see if it was really what I wanted, because interning at fashion week and interning full time are completely different, and I’m not going to lie there it has really been eye opening and got me questioning if that’s really want I want to do, which was something that was a bit scary because if you’ve had this plan already played out in your head and suddenly you hate it, I’m not saying that I hated, but I’m having second thoughts. But the good thing is I also got a lot of new skills that I think I can apply for other positions. Oh the joys of interning!

Back to what’s important, I’ve made another weekend wishlist! Haven’t done one in a while. These are just a couple of items I’ve been loving recently, they range from all different prices. You can shop them over my ‘Best of the UK’ collection at usetote.com which I’ve actually been an editor for a while, it’s an amazing app that lets you shop bloggers looks and save items to your own personal tote and it’ll notify you when something you’ve saved goes on sale! Make sure you check out the app for your phone

Ruth

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new blog post

141110 – Oh Well…

If you ask me, at the begining of the day I would say todays post was meant to be about a lovely event I was meant to attend called Bloggers Love hub, but those plans quickly went down hill as per usual. I guess I have getting my degree above all things, so networking was pushed to the side. As much as I envy all those people that got to meet and chat and enjoy cocktails on a Monday night, I cannot tell you how happy I am to not have spent another hour in these heels. And a perk to having to get the train at 7PM is that by the time you get to London, all that crazy traffic is gone. Since I had no colourful drink to showcase here tonight, I stopped by the mirror in my buildings’ entrance and snapped a little OOTD. Goodnight guys

Ruth

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I love how this blazer makes the biggest difference even on the simplest outfits

I love how this blazer makes the biggest difference even on the simplest outfits

PEEK-A-BOO~

PEEK-A-BOO~

wearing: Blazer + button up shirt c/o Zara, Jeans c/o Topshop, Shoes c/o Kurt Guiger, Watch c/o Marc Jacobs, Necklace c/o Vintage.

140526 – Spring Bank Holiday

It’s the last week of May and it’s Spring bank holiday! It doesn’t really matter since I have half term. A whole week to revise for my last few exams. I promised myself and my friend R that I would do some work, considering I gave myself friday afternoon and the weekend off from revision. But you know those days when your head is telling you work but your body has decided to merge itself with your bed? Yeah today is one of those days – sigh- I can feel my eyes begin to weigh down and begging me to take a legendary nap, why am I like this! 
I’d expect my colour pallet to begin to change now that the warmer days surround us, but it’s been raining a lot here and I think it’s kind of affecting me. I’m even considering getting silver hair. Ha what a disaster that would be right. But anyway, here’s what has been inspiring me today 
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Ruth

photos c/o tumblr

140523 – Almost There

Currently my hands smell and taste like metal! Gross, but that’s what cheap rings do to ya, just going to have to live with it. On that happy note, hi! It’s been a really long time.
Exams are driving me nuts and I hate the world right now. If I see one more ancient Greek sculpture/vase/temple or anything to do with English literature I will go on a rampage. The positive part is that my photography exam is over and I am DONE! I’ll put the photos up on the portfolio later, but as of now I am trying to work on a better way to present it. Making a website is not my favourite thing, or my exact expertise so that’ll probably take me a while, hopefully it’ll be done before the 3rd week of June. Right now the only thing keeping me motivated is knowing that the sun is shining and shorts have finally made a comeback in my wardrobe. Still not ready to get rid of my dark colours! I’m going to rock these until I can no longer take the heat.
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Ruth

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