Blanc & Eclare is a South Korean fashion brand, launched in 2014. The project looks at my take in branding the company. I absolutely love its aesthetics and what they stand for “modern classic” and less is more attitude towards fashion incorporated by the creative director Jessica Jung. I tried to stick to the minimalist clean cut image that the brand has, but add my own take to it.
The project was to come up with a store and branding concept for a flagship store in London. I took inspiration from current trend factors and other competitive brands such Mansur Gavriel, Glossier and Lucy Folk. Introducing a new look to their packaging. Adding the pink details to the shopping bags, and created new packing boxes for their womenswear items and a new case for their sunglasses. Updating from the black and white that the brand currently uses