170201 – Rags No Bones

In my second year I was tasked with creating a trend forecasting pack for any brand. At the time I was really interested in looking at menswear so I really just started playing around and doing some research on what I thought would be relevant in menswear A/W 16-17. That means that the trend the I created would’ve been in stores and streets now. I decided to look at Billy Reid, an american brand who’s aesthetics reflect a lot the Southern folk, but with a luxury twist, they usually show in New York mens fashion week. Their designs often show loose or unstructured silhouettes, materials are tactile and usually have this easy rugged country look.

Finding your target consumer and speaking to them to see what they like, what they would and wouldn’t buy is super important. Some aspects of my research didn’t make it to the final pack, but I still really want to share them here.¬†I’ve recently made an issu account, where I’m going to be sharing some of the work I’ve done the past couple of years or so. You can check out the final pack for this particular work here. I’ll also be sharing it on my Behance¬†as soon as I get to photograph all of the books I have.

Ruth

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Street-style Inspirations

Accessories Study

Colour forecast

161104 – Bastille Day

It’s been a while since I’ve actually sat down to make a blog post. I apologise for that I’ve been distracted, but also the lack of inspiration for content has kept me away from my online duties.
But I’ve got something interesting for you guys lol. So earlier this year I hear from someone on twitter that Bastille was having a tour and next thing I knew I was booking tickets for it, not even thinking about who would be there with me. Fast forward to the day before yesterday and there I was in the middle of the O2 arena all by myself waiting to go through the experience of a lifetime. I love Bastille and after a while of contemplating I realised that whatever I don’t care if I’m going to a concert on my own, I’m just gonna get batshit drunk and enjoy the music.
When did it stop being okay to have me time in public places like sold out arenas right?
It was honestly one of the best nights of my life. I bonded with quite a few people who’s names I don’t recall anymore (sorry), discovered a new incredible singer Leah Dou, who was their first opening act, and got so close to Dan that I could literally smell him! And they just kept thanking the crowd for coming and saying how incredible it was to be playing arenas and touring the world, it was so cute.
I’m not a huge fan of concerts¬† because 1) claustrophobic 2) huge crowds 3) can’t take in water and they have the audacity to charge over ¬£1 for it and not take card, tsk. But I make exceptions for some bands and end up never regretting it.¬†Bastille are just one of those feel-good bands for me, I can listen to their songs on loop all day and still get excited, so having that experience of seeing them live in a sea of people that were going through the same feelings was fascinatingly breathtaking. Ugh take me back!
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Ruth
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160606 – Six Digits

I felt compelled to make a new post as I have been slacking on my online activities. So here’s a compilation of photos I had saved but never actually used them. Life has consisted of waking up at 6 am going to work, getting home at 7 to 8-ish eating a bowl of cereal and sleeping. It’s not like I’ve ever had much of an eventful lifestyle anyway, but it has really just fallen into an extremely ordinary grey routine. Although I’m probably working in one of the most inspiring places in London and¬†surrounded by funny and vibrant people constantly my energy levels have just deflated¬†and I¬†just want to listen to acoustic songs in the dark until I fall asleep. Mood swings am I right, what can you do, hopefully this slump will end soon (I say as if someone/thing ¬†other then myself has control over it) and i’ll stop ignoring my duties.

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Ruth

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160424 – Weekend Wishlist

Hi guys! It’s been a while. I do apologise for the lack of content. There’s so much going on, like I’m almost done with the second year! Time goes by so fast it’s absolutely insane. I still remember writing about how first year was almost done, and now here I am again. Although it’s been a year it feels like days. It’s all still a big blur concidering¬†how stressful and chaotic this academic year was. I’ve been interning for a PR agency as part of my coricullum and I’ve learnt so much.¬†Since I was 16 that I made up my mind that I wanted to go into PR and this was an amazing opportunity to see if it was really what I wanted, because interning at fashion week and interning full time are completely different, and I’m not going to lie there it has really been eye opening and got me questioning if that’s really want I want to do, which was something that was a bit scary because if you’ve had this plan already played out in your head and suddenly you hate it, I’m not saying that I hated, but I’m having second thoughts. But the good thing is I also got a lot of new skills that I think I can apply for other positions. Oh the joys of interning!

Back to what’s important, I’ve made another weekend wishlist! Haven’t done one in a while. These are just a couple of items I’ve been loving recently, they range from all different prices. You can shop them over my ‘Best of the UK’ collection at usetote.com¬†which I’ve actually been an editor for a while, it’s an amazing app that lets you shop bloggers looks and save items to your own personal tote and it’ll notify you when something you’ve saved goes on sale! Make sure you check out the app for your phone

Ruth

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160223 – The First Monday in May

I’m working on a blog post it’s not like it’s anything special or new, but the words just aren’t coming to me. It’s not like I have a lot to write, it’ll probably be like two short paragraphs but I’ve written them probably over 5 times! It’s so frustrating when nothing just sounds right!

Moving on, I haven’t watched a film in ages no thanks to my schedule but things are slowing down now, so soon I’ll be all caught up especially with Deadpool! I was supposed to watch it on the night it came out. I don’t even know what happened, I probably had a deadline or something (he first two months of this year have been such a blur). But I’m so looking forward to this!¬†The Met Ball is an event to save¬†the date even if you’re just going to sit at home live tweeting to the red carpet stream, I’ve always wondered what went down inside there, and of course all the prep work, that’s always the best part about anything fashion in my opinion. And this trailer! omg… goosebumps!

Ruth

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160204 – Hey stranger

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Hey there stranger! It’s been a long time since I’ve updated this page. Well here we go…

University is kicking my butt. Whoever said university was easy clearly wasn’t in the right course. I’m running on 6 hours sleep in the span of 4 days, I’m convinced¬†that the pounding feeling on my head is here to stay so I should just accept it and move on. And my bedroom is in such a chaotic state that the only zen location I have is when I’m on the train commuting everyday (that is if it’s not delayed).

Life update: I moved houses again… but hopefully this time it’ll be final. My PR internship is less then two weeks away and I swear it’s so close yet so far away! I can’t wait to be stressing out over Fashion week then this make believe visual merchandising project. My hat is off to you VM people, you are the heroes that make it all look so easy!

My music recommendation for you guys is Coldplay’s A Head Full of Dreams. Yes the entire album! I’m still not over it and I’m dreading the day I get sick of it, because it’s so good! I can’t stress it enough.

Hope you guys are having a much more eventful week, and appreciate the sleep you get to have. I miss it so much

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Ruth

151229 ‚Äď Cape Town Travel Log (Part 2)

Two days ago we decided to go the the Cape of Good Hope or Cabo da Boa Esperan√ßa¬†I prefer the name in Portuguese >_<. We didn’t actually make it because it was 1. a last minute planning thing, and 2. we got distracted by food as always and by the adorable Penguins at Boulders Beach Penguin Sanctuary which happened to be on the way. Not only was it the most beautiful beach I’ve ever seen in my 20 years of living, we then found out that you could actually SWIM THERE with the penguins!! I was freaking out. Too bad I didn’t come prepared to jump in the ocean. But that didn’t stop me from dipping my feet in the water just to get a little taste. My dad promised a return so I could finally spend a day at the beach, because you don’t get many days like that living in London. There’s two days left of 2015, I honestly can’t believe how quick this year has been, but I am so glad it’s over, and ending it at the end of my mother continent makes it so much better

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Ruth

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151226 – Cape Town Travel Log (Part 1)

My family and I had to make a trip to Cape Town for a wedding and decided to stay for the Christmas break. The trip started out badly with some complications at the airport about yellow fever vaccines to our luggage not arriving, but it had a quick turn over so after a quick trip to Mr. Price to stock on outfits for two days and settling down in this lovely villa which we’ll be calling home for the next few weeks. Our journey finally began.

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We spent the first few days¬†getting ready for the wedding, which was beautiful set in a polo club overlooking the Table Mountiain, which I’m constantly in awe at the sight of it. You can see it from every corner of the city and the view never gets old.

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So far we’ve visited Robben Island prison, for a history lover it was so fascinating to be in the same place were so many influential men in South African History were kept for years. It took every bone in my body to hold back the tears, and I learnt a lot of things.

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Gorging¬†on ice-cream has officially become my speciality, actually gorging¬†on anything that is edible has become my speciality. I don’t even want to talk about Christmas eve or day because the food coma was severe! It’s the holidays who’s counting calories at this time of the year? I’ll let the guilt sink in after the New Years.

Ruth

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151117 – Orion

Hey guys! So in the midst of my procrastination I came about this youtuber, her haul video showed up on my suggested videos, and she had this beautiful wood desk on her background that I just had to go look at it for a whole entire 3 minutes. Yes I did just click on the video so I could see the desk. But as you do, I went on to see what other fun stuff she had to offer on her channel, and came across this one video, which was so cute.¬†So from what I gather she made this (or wrote this i’m not sure, I haven’t read the book)¬†based of Michael Faudet’s ‘Dirty Pretty Thing’ which is a collection of poems, and turned it into an aesthetically beautiful cinematography piece. I am usually the type of person that prefers to watch a film/video for aesthetics and not for plot lines or character development, so videos¬†like that really make me happy, I am a HUGE sucker for art films!! Check it out¬†bellow and I hope you enjoy it¬†as much as I did.

To Orion, keep it up

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Ruth