In my second year I was tasked with creating a trend forecasting pack for any brand. At the time I was really interested in looking at menswear so I really just started playing around and doing some research on what I thought would be relevant in menswear A/W 16-17. That means that the trend the I created would’ve been in stores and streets now. I decided to look at Billy Reid, an american brand who’s aesthetics reflect a lot the Southern folk, but with a luxury twist, they usually show in New York mens fashion week. Their designs often show loose or unstructured silhouettes, materials are tactile and usually have this easy rugged country look.
Finding your target consumer and speaking to them to see what they like, what they would and wouldn’t buy is super important. Some aspects of my research didn’t make it to the final pack, but I still really want to share them here. I’ve recently made an issu account, where I’m going to be sharing some of the work I’ve done the past couple of years or so. You can check out the final pack for this particular work here. I’ll also be sharing it on my Behance as soon as I get to photograph all of the books I have.