170915 – Imagining a B&E London Flagship

Since time is not of the essence these past few days, I’ve been just keeping myself busy so I don’t rust up the old nugget in my head and did a little project for Blanc & Eclare. I absolutely love its aesthetics and what they stand for “modern classic” and less is more attitude towards fashion incorporated by the creative director Jessica Jung, I tried to stick to the minimalist clean-cut image that the brand has, but add my own take to it (a bit of millenial pink never killed anybody). I feel like I’m always talking about this brand on my blog, I really just have a love for it!
The project was to come up with a store and branding concept for a flagship store in London. I took inspiration from current trend factors and other brands such Mansur Gavriel, Glossier and Lucy Folk.
I’ve shared the entire project on my Behance, which I’m slowly working towards posting my things into there. Issu’s been so easy cause most of my stuff is in PDF so I can just post it straight there & my HD files are spread around various hard drives and somehow always have something more important or entertaining to do than sort through them.
But yeah check out the project HERE & please ‘appreciate it’ if you like it!
x
Ruth

170621 – End of the Road

Last week I finally received my final grade for my degree. Happy to announce that I am being awarded a First class certificate. I couldn’t be happier, considering the pressure I put on myself with this project. In all honesty, in my eyes, it’s not perfect. There’s always parts that I wish I had done differently and areas where I truly feel that I could have done waaay better. However, there is no use in pondering over such matters, I can say that I am happy with the turnout. For the past 3 years, my course was challenging and completely different from college, but I enjoyed the independence of it all. It was trying and there were many sleepless, tear-filled nights (I have my mum as witness of my breakdowns), but I wouldn’t change it.

I got to meet very wonderful and talented people, I was seriously blessed to have had an insanely talented group to work with in 1st to 2nd year, not that it wasn’t difficult at times and we changed a lot over the short time together. But working on this project, completely on my own, I sought help from people whom I never thought would even give it the time of day. Seriously shout out to the people from the Global Wellness Institute, Well to do London, Women’s Health and so many other people whom I bombarded with questions over social media. I never thought that I’d get replies back, but people really like to help.

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170615 – Summer Pieces To Love

I just put together a petit list of items that have been trending recently and I am loving it, mostly because it reminds me a lot of the French Riviera. If it’s gonna remind me of And God Created Woman or Roman Holiday (though not in France) I’m down. In light of the sunny summer finally embracing us even amidst all the awful things that have been happening in London recently, the sun still shines and spirits haven’t wavered.

Ruth

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170505 – I’m great with titles

I was going to post yesterday, giving me an excuse of saying ‘may the fourth be with you’ but I’ve actually only seen 1 Star Wars film and I don’t really get it, so I’m not gonna bandwagon. Also, it was the 4th which I specifically planned out as the date where I’d post the monthly wishlist but there really isn’t much to add to my previous April list.
I realised that now that I am taking a slow fashion approach to buying clothes, I’ve been spending a lot of my time researching skincare products, and trust me the list is long.
A little life update: yours truly has completed her degree, now I’m anxiously waiting on the grades that I got, I really pushed for a 90% because I wouldn’t be my worse enemy if I didn’t put so much pressure on myself, but I’ll be happy with anything as long as it’s a first (1.1). This also means that the hunt for a job is now in full swing. I did take the first 5 days off to catch up on most of the things I wanted to watch, like Girl Boss, House of Cards, Dear White People, all on Netflix and Versailles season 2 has just started which I am living for it (for those interested, it’s on BBC iplayer), it feels nice to not have to worry about deadlines. But also very frustrating because there is absolutely nothing to do!

Well I have a song recommendation for you guys, I’ve been listening to it non-stop (that and the Gorillaz’ new album)

Jam Jam by IU

bye

Ruth

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170420 – A New Balance

Some work from second year that I wanted to share.

Many sleepless nights happened because of this project. It’s one of those where I desperately want to forget about, but also have a big love for because I’m kinda proud of what we (my group and I) accomplished after disaster after disaster, think slow corrupt hard drives and tears.

Now that final year is almost done (D-7) I’m getting a bit giddy for it to hurry up and end already. It’s been 3 years of this, and I am just ready to move forward. Although it’s scary, yes and also very uncertain, knowing that I’ve done it has been good enough to fuel the desire to see what’s next.
x
Ruth

170404 – April’s Wish

Happy April! I haven’t made one of these in ages. I love making wishlists, not because I’m expecting anyone to get these for me, but they’re a good reminder of things that I want to treat myself to eventually. Also, it’s great when your birthday comes around and people are like ‘what would you like’ and you don’t have to be there like uh…ummm. But to be honest that question comes by sporadically now that the good old twenties have rolled in.

I hope you understand that this post is coming in at a moment where really I should be working on a marketing report. They do say you can’t teach an old dog new tricks 💁🏾

Ruth

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170215 – 00:00 I Don’t Want to Love You

I’ve literally been sharing this on all my social media because truly I am obsessed. This collaboration between June One Kim, Krystal and Beasts and Natives Alike is the 100 emoji. It’s upsetting that it’s only one song, but the thriller-like music video and creative direction for the entire artwork pretty much make up for it. I don’t think my love for Krystal Jung’s work can be expressed to a greater depth, an example is the many posts I’ve made about it, so…deal with it.

Ruth

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(source: BANA)

170204 – Rush

So I scheduled this but it didn’t publish on the right day. It actually turned it into a page…um, WordPress…. Anyway.

These mood boards are from another second-year project however, this was a group project. We actually worked on a video for this project. It was part 1 of the previous post that I shared yesterday. It’s looking at a trend forecast for A/W 16/17 for men and our main inspiration was the Windrush era of immigration of the 1950’s and 60’s, where a lot of African and Carribean arrived in the UK and created a large influence in fashion and music, introducing the ‘rude boy’ look, which we saw it rising again around the ends of 2015 and 2016. The order of the boards are looking at the past and present aspects of this trend and how the classic suit can be modernised to fit all kinds of styles and occasions. And we predicted that in the future it’ll evolve to incorporate more aspects of the traditional African or Carribean culture into it and create a hybrid of the past and future.

Ruth

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This is a part of a group work, so of course  it wouldn’t have been complete without the awesome people I worked with, Khalilah Scott, Rusheika Jessica Reid, Ruhena Begun and Zandile Hlomayi

 

170201 – Rags No Bones

In my second year I was tasked with creating a trend forecasting pack for any brand. At the time I was really interested in looking at menswear so I really just started playing around and doing some research on what I thought would be relevant in menswear A/W 16-17. That means that the trend the I created would’ve been in stores and streets now. I decided to look at Billy Reid, an american brand who’s aesthetics reflect a lot the Southern folk, but with a luxury twist, they usually show in New York mens fashion week. Their designs often show loose or unstructured silhouettes, materials are tactile and usually have this easy rugged country look.

Finding your target consumer and speaking to them to see what they like, what they would and wouldn’t buy is super important. Some aspects of my research didn’t make it to the final pack, but I still really want to share them here. I’ve recently made an issu account, where I’m going to be sharing some of the work I’ve done the past couple of years or so. You can check out the final pack for this particular work here. I’ll also be sharing it on my Behance as soon as I get to photograph all of the books I have.

Ruth

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Street-style Inspirations

Accessories Study

Colour forecast

161104 – Bastille Day

It’s been a while since I’ve actually sat down to make a blog post. I apologise for that I’ve been distracted, but also the lack of inspiration for content has kept me away from my online duties.
But I’ve got something interesting for you guys lol. So earlier this year I hear from someone on twitter that Bastille was having a tour and next thing I knew I was booking tickets for it, not even thinking about who would be there with me. Fast forward to the day before yesterday and there I was in the middle of the O2 arena all by myself waiting to go through the experience of a lifetime. I love Bastille and after a while of contemplating I realised that whatever I don’t care if I’m going to a concert on my own, I’m just gonna get batshit drunk and enjoy the music.
When did it stop being okay to have me time in public places like sold out arenas right?
It was honestly one of the best nights of my life. I bonded with quite a few people who’s names I don’t recall anymore (sorry), discovered a new incredible singer Leah Dou, who was their first opening act, and got so close to Dan that I could literally smell him! And they just kept thanking the crowd for coming and saying how incredible it was to be playing arenas and touring the world, it was so cute.
I’m not a huge fan of concerts  because 1) claustrophobic 2) huge crowds 3) can’t take in water and they have the audacity to charge over £1 for it and not take card, tsk. But I make exceptions for some bands and end up never regretting it. Bastille are just one of those feel-good bands for me, I can listen to their songs on loop all day and still get excited, so having that experience of seeing them live in a sea of people that were going through the same feelings was fascinatingly breathtaking. Ugh take me back!
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Ruth
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